Johnnie Walker: The John Walker
Johnnie Walker: The John Walker
Sabre Award winning launch project for Diageo's £2000 a bottle ultimate Scotch.
Invite to Launch at UK Embassy
Invite to Launch at UK Embassy
We partnered with embassies and consulates across LatAm to launch this outstanding brand.
Eristoff Ginger Launch 2019
Eristoff Ginger Launch 2019
Pan-European launch of Eristoff new Ginger flavour with "Red Hot" in Brussels, May 2019.
1st Ever Variety Show at the Tower of London
1st Ever Variety Show at the Tower of London
Hosted by David Suchet, the Beefeaters and stars of the West End. First ever Variety Show at the Tower of London raising funds for the Tower renovation.
Comms project for new hop formulation
Comms project for new hop formulation
PR, sales and marketing copy for new product formulation.
Launch of Johnnie Walker King George V
Launch of Johnnie Walker King George V
Award-nomimated launch of special edition celebrating George V granting Walker the royal warrant
Global Launch of Zacapa Rum
Global Launch of Zacapa Rum
PR Toolkit development and management of global PR Hub for ultra-premium rum.
San Pellegrino LA Dine-Out
San Pellegrino LA Dine-Out
Integrated marketing project with fine-dining venues in LA.
Diageo Press Kit
Diageo Press Kit
First-ever global press kit of all Diageo brands around the world.
Diageo CSR Handbook
Diageo CSR Handbook
Research and writing of first-ever handbook of Diageo's corporate social responsibility. Nominated for Sabre Award.
New York Launch of Milan Design Show
New York Launch of Milan Design Show
First ever visit of the famed Milan design show to the USA.
Drambuie Den
Drambuie Den
Relaunch project for Drambuie in New York and Los Angeles.
Perrier Cowboys
Perrier Cowboys
LGBT marketing campaign for Perrier with gay film festivals in the USA.
Almost Famous Chefs
Almost Famous Chefs
Award winning education project for San Pellegrino with the USA's best new chefs.
  • Brand strategy, innovation and launch
  • Copywriting, toolkits, brand stories, advertorials
  • Experiential marketing
  • Corporate Social Responsibility (CSR)
  • Sponsorship procurement & celebrity spokespersons
  • Social media strategy & management
  • Award shows, fundraisers, theatrical events

Services


From a quick project or consultation to a full review of a brand’s image, I offer affordable options to keep companies on-trend and relevant to consumers. I can provide short-term support for new business ventures, pitch teams and thought leadership from one day to several months. I deliver actionable plans geared towards measurable results. I've had great success working with boutique and global agencies to provide short-term hands-on services for particular clients and am happy to sign NDAs. Award winning press materials, corporate citizenship materials, product launches, seasonal promotions, viral campaigns or regular drum-beat PR I understand how to make brands stand out from the crowd.  And I'm not afraid of getting my hands dirty to get the job done.


Recent projects include:


  • Brand refresh and new flavour launch for Bacardi brand whisky and vodka products
  • Launch of a new environmentally responsible beef company
  • Develop annual PR plans for several hotel and hospitality brands
  • Consultancy for Ogilvy PR on several premium brands for seasonal promotions
  • Review of brand essence language and phrasing for Grolsch beer
  • Discreet consulting for agencies needing strategic support on major consumer brands
  • In-house coaching/mentoring on consumer PR skills and continuing education
  • Develop annual PR plans for several hotel and hospitality brands
  • Behind the scenes support for new business pitches at boutique agencies (via NDA)
  • Marketing and PR for several London fringe theatre shows and charity galas


If needed I can also assemble a team of proven PR experts, designers and social media consultants for larger projects. Click the images below to scroll through case studies.


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